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© IAE Magazine, a publication of NFluential Holdings, LLC
IAE magazine is published by
TM
| Making Your Presence Felt |
Published: Feb/Mar '10 - Vol.1, Iss.3 of IAE Magazine
Copyright © 2010, N'Fluential Publishing. All Rights Reserved.
MARKETING FOR SUCCESS
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he entertainment industry is an ever-changing
landscape of new faces and exciting new
opportunities to showcase one’s talents. It is also one
of the most competitive businesses in the world, and
in many cases, the most talented people aren’t the
ones who “make it,” but rather those who place
themselves in front of the right people at the right
times.
People often site “luck,” as a major factor in why they
got that big break, but I’ve never been superstitious
Copyright © 2010, N'Fluential Publishing. All Rights Reserved.
MARKETING FOR SUCCESS
------------------------------------------------------------------
he entertainment industry is an ever-changing
landscape of new faces and exciting new
opportunities to showcase one’s talents. It is also one
of the most competitive businesses in the world, and
in many cases, the most talented people aren’t the
ones who “make it,” but rather those who place
themselves in front of the right people at the right
times.
People often site “luck,” as a major factor in why they
got that big break, but I’ve never been superstitious
because “luck” doesn’t always play fair. I prefer to believe that most people make it to
the “big stage” as a result of marketing themselves properly.
Marketing/branding can be the difference between being requested or ignored, and
those who do a great job of branding themselves are met with a level of success that
their competition could only dream of having. Being requested tells everyone that you
have done a good job at making yourself interesting through the marketing tools you
are using.
With over 6 million entertainment industry hopefuls in LA alone, not to mention the
millions in various other regions, one has to approach each opportunity with the right
marketing tools and strategy. Here’s what I mean:
a) HEADSHOTS/PHOTOS: The wrong headshot could detonate a bomb that turns
each opportunity into confetti. In many cases, it’s the first thing people see before
they meet you in person, so if your photos aren’t a great representation of who you
are, then those viewing your profile will be turned off by what they see.
b) RESUME/EXPERIENCE: If you manage to hook them with your photos, make sure
your resume is also a proper representation of who you are, career-wise. If you don’t
have much to offer on your resume, you’re not going to be seen as someone who can
deliver. This doesn’t mean you can’t land a gig, it just means you have to be very
creative with your marketing strategy.
c) REEL/PORTFOLIO: Your demo reel or portfolio of work should also match your
photos and resume. Making sure you have proof of your viability could very well be
the difference between getting the job and being ignored. For example, if you’re an
actor who worked on a film or TV show with a “known face,” make sure your reel
shows this (you have to be talking in the scene for it to count). Also, make sure your
reel is from actual film and TV projects. While acting class reels can showcase your
acting ability, if shot properly, it just doesn’t have the same impact on film industry
professionals as an actual movie or TV show scene.
d) PERSONALITY: If you manage to land a job, don’t be a jerk or a know it all. Look at
every opportunity as a chance to learn something new. People, who go into a
situation knowing everything right off the bat, find out quickly how much they DON’T
know. These same individuals often wonder why they can’t seem to get a break
either. Be a great student of your craft, no matter how long you’ve been around,
because you can’t be a great leader without first learning to follow. Also, when you
finally do make it, don’t treat people with disregard or your star will fall just as fast as it
rose. These same people may be your superior someday so, be polite, punctual, don’
t stab people in the back, and stay off drugs.
e) ADVERTISE: Placing ads in magazines (like IAE) and on highly visited websites
where auditions are posted will pique peoples’ curiosity of you, and could very well
lead to auditions and other work opportunities. People who look for ways to place
themselves ahead of their competition will notice an increased level of interest from
those they’re trying to reach. By spending a few extra dollars, you will be viewed as
someone who takes his/her career seriously.
In conclusion, marketing/branding you should truly be your top priority, because
without it you’re going nowhere fast.
the “big stage” as a result of marketing themselves properly.
Marketing/branding can be the difference between being requested or ignored, and
those who do a great job of branding themselves are met with a level of success that
their competition could only dream of having. Being requested tells everyone that you
have done a good job at making yourself interesting through the marketing tools you
are using.
With over 6 million entertainment industry hopefuls in LA alone, not to mention the
millions in various other regions, one has to approach each opportunity with the right
marketing tools and strategy. Here’s what I mean:
a) HEADSHOTS/PHOTOS: The wrong headshot could detonate a bomb that turns
each opportunity into confetti. In many cases, it’s the first thing people see before
they meet you in person, so if your photos aren’t a great representation of who you
are, then those viewing your profile will be turned off by what they see.
b) RESUME/EXPERIENCE: If you manage to hook them with your photos, make sure
your resume is also a proper representation of who you are, career-wise. If you don’t
have much to offer on your resume, you’re not going to be seen as someone who can
deliver. This doesn’t mean you can’t land a gig, it just means you have to be very
creative with your marketing strategy.
c) REEL/PORTFOLIO: Your demo reel or portfolio of work should also match your
photos and resume. Making sure you have proof of your viability could very well be
the difference between getting the job and being ignored. For example, if you’re an
actor who worked on a film or TV show with a “known face,” make sure your reel
shows this (you have to be talking in the scene for it to count). Also, make sure your
reel is from actual film and TV projects. While acting class reels can showcase your
acting ability, if shot properly, it just doesn’t have the same impact on film industry
professionals as an actual movie or TV show scene.
d) PERSONALITY: If you manage to land a job, don’t be a jerk or a know it all. Look at
every opportunity as a chance to learn something new. People, who go into a
situation knowing everything right off the bat, find out quickly how much they DON’T
know. These same individuals often wonder why they can’t seem to get a break
either. Be a great student of your craft, no matter how long you’ve been around,
because you can’t be a great leader without first learning to follow. Also, when you
finally do make it, don’t treat people with disregard or your star will fall just as fast as it
rose. These same people may be your superior someday so, be polite, punctual, don’
t stab people in the back, and stay off drugs.
e) ADVERTISE: Placing ads in magazines (like IAE) and on highly visited websites
where auditions are posted will pique peoples’ curiosity of you, and could very well
lead to auditions and other work opportunities. People who look for ways to place
themselves ahead of their competition will notice an increased level of interest from
those they’re trying to reach. By spending a few extra dollars, you will be viewed as
someone who takes his/her career seriously.
In conclusion, marketing/branding you should truly be your top priority, because
without it you’re going nowhere fast.
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