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© IAE Magazine, a publication of NFluential Holdings, LLC
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Published: Dec/Jan & Feb/Mar '10 - Vol. 1, Iss. 2 & 3 of IAE Magazine
Copyright © 2010, N'Fluential Publishing. All Rights Reserved.
PAGE 2 of 4
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the GAME of music separate from the BUSINESS of music? If you didn’t know that
the two are not the same, then you already have proven that you don’t know
everything about music.
The person with the IAK Syndrome is missing a few key points of understanding:
a) Nobody knows everything.
b) Nobody truly likes, or wants to work with, a “know it all.”
c) Know it alls usually have nothing to show for what they know.
d) Know it alls don’t usually know they’re a “know it all.”
I’m no Bible scholar, but I’ll simply leave you with this, Mr./Ms. Know It All….
(paraphrasing) “Those who think they know something still have a lot to learn.”
1 Corinthians 8:2
REASON 3: WON’T INVEST IN THEIR OWN CAREER
There are those aspiring artists and bands who simply refuse to invest in
themselves. Everything’s too expensive because it’s not FREE! Some recording
artists, groups, or bands don’t understand that they must pay someone for
something, at some point in their careers.
The basic principle that one must have in order to be a success in any business,
including entertainment, is that YOU ARE A BUSINESS! Yes, I said it right…YOU are
a business. If you don’t see yourself, the recording artist/musician (not in your
personal life), as a business, then you’re not going to understand these simple
things:
a) Businesses must invest in themselves or they don’t grow, and eventually they fail.
b) Successful businesses don’t expect other businesses to work for FREE. Would
you sign a record deal, offering the label 50% of everything you make, without
asking them to cut you a nice check upfront for giving them half your future
earnings? So don’t expect your producer, recording engineer, songwriters,
choreographer/dancers, etc., to give you their time and talent for free, just so you
can make money.
c) Successful businesses look for ways to cut costs without cutting their consumers’
trust in the products they make. So when you’re looking to invest in your career, don’
t overspend if you can save a few bucks, but don’t be so cheap that you ruin the
quality of your work and your reputation with your consumers/fans!
Just remember this…Musicians have to buy instruments, studios have to buy
recording equipment, and record labels have to buy advertising slots to promote
their artists, all in an effort to grow their businesses and keep feeding their families.
So don’t be afraid to invest in your business/career, otherwise you won’t be
successful either.
REASON 4: FEAR OF SUCCESS (NOT NETWORKING)
Some people are afraid to succeed because they’re afraid to fail. Huh? What does
that mean? Simply put, the fear of success is often times rooted in the fear of losing
everything you’ve worked so hard to gain.
A lot of musicians, or people in general, will avoid attending functions where they
can network because they’re afraid of who they may meet. Sounds weird, but its
true; most of the time it is the “What Ifs” that keep people from reaching their goals:
a) What if I meet that person who will open up doors for me and I’m not ready for it?
b) What if I make a fool of myself after I get in the “door?”
c) What if they don’t like my personality or my work?
If this is you, then my question to you is… “What if you’re wrong about everything
you’re what if’ing about?” Going back to what my late grandpa said to me, “…the
best way to be nothing is to not do anything.”
REASON 5: POINTING FINGERS…IT’S EVERYONE ELSE’S FAULT
This is a disease that most people, especially musicians, seem to have. In America,
we love to make excuses for never accomplishing anything. What’s more absurd is
Copyright © 2010, N'Fluential Publishing. All Rights Reserved.
PAGE 2 of 4
---------------------------------------------------------------------------------------------------------
the GAME of music separate from the BUSINESS of music? If you didn’t know that
the two are not the same, then you already have proven that you don’t know
everything about music.
The person with the IAK Syndrome is missing a few key points of understanding:
a) Nobody knows everything.
b) Nobody truly likes, or wants to work with, a “know it all.”
c) Know it alls usually have nothing to show for what they know.
d) Know it alls don’t usually know they’re a “know it all.”
I’m no Bible scholar, but I’ll simply leave you with this, Mr./Ms. Know It All….
(paraphrasing) “Those who think they know something still have a lot to learn.”
1 Corinthians 8:2
REASON 3: WON’T INVEST IN THEIR OWN CAREER
There are those aspiring artists and bands who simply refuse to invest in
themselves. Everything’s too expensive because it’s not FREE! Some recording
artists, groups, or bands don’t understand that they must pay someone for
something, at some point in their careers.
The basic principle that one must have in order to be a success in any business,
including entertainment, is that YOU ARE A BUSINESS! Yes, I said it right…YOU are
a business. If you don’t see yourself, the recording artist/musician (not in your
personal life), as a business, then you’re not going to understand these simple
things:
a) Businesses must invest in themselves or they don’t grow, and eventually they fail.
b) Successful businesses don’t expect other businesses to work for FREE. Would
you sign a record deal, offering the label 50% of everything you make, without
asking them to cut you a nice check upfront for giving them half your future
earnings? So don’t expect your producer, recording engineer, songwriters,
choreographer/dancers, etc., to give you their time and talent for free, just so you
can make money.
c) Successful businesses look for ways to cut costs without cutting their consumers’
trust in the products they make. So when you’re looking to invest in your career, don’
t overspend if you can save a few bucks, but don’t be so cheap that you ruin the
quality of your work and your reputation with your consumers/fans!
Just remember this…Musicians have to buy instruments, studios have to buy
recording equipment, and record labels have to buy advertising slots to promote
their artists, all in an effort to grow their businesses and keep feeding their families.
So don’t be afraid to invest in your business/career, otherwise you won’t be
successful either.
REASON 4: FEAR OF SUCCESS (NOT NETWORKING)
Some people are afraid to succeed because they’re afraid to fail. Huh? What does
that mean? Simply put, the fear of success is often times rooted in the fear of losing
everything you’ve worked so hard to gain.
A lot of musicians, or people in general, will avoid attending functions where they
can network because they’re afraid of who they may meet. Sounds weird, but its
true; most of the time it is the “What Ifs” that keep people from reaching their goals:
a) What if I meet that person who will open up doors for me and I’m not ready for it?
b) What if I make a fool of myself after I get in the “door?”
c) What if they don’t like my personality or my work?
If this is you, then my question to you is… “What if you’re wrong about everything
you’re what if’ing about?” Going back to what my late grandpa said to me, “…the
best way to be nothing is to not do anything.”
REASON 5: POINTING FINGERS…IT’S EVERYONE ELSE’S FAULT
This is a disease that most people, especially musicians, seem to have. In America,
we love to make excuses for never accomplishing anything. What’s more absurd is
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