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AOL AND SLACKER INC. FORM A NEW PARTNERSHIP TO RELAUNCH AOL RADIO
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Copyright © 2009-2011 I Am Entertainment Magazine, a publication of NFluential Holdings, LLC. All Rights Reserved.
I Am Entertainment Magazine
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June 28, 2011
by I Am Entertainment Staff - Atlanta
I Am Entertainment has learned that AOL Music has partnered with Slacker Inc. to relaunch AOL Radio. AOL’s
internet radio service was initially offered to AOL members only, but quickly became available to non-
members as well. Then, on November 28, 2007 the company announced that they may shut down their web
radio services after SoundExchange began collecting 38 percent more in royalties to air music.
The AOL – SLACKER RADIO venture will offer some really cool features for listeners who use the service;
including fewer ads, enhanced personalization features and three product tiers to accommodate every type of
listener, from the college student to the corporate professional.
AOL Radio’s Lisa Namerow says, "SLACKER RADIO is the perfect partner to significantly increase the quality
of our offerings…By combining AOL RADIO's reach with the success of SLACKER in mobile, we are
increasing the distribution of our brands and further identifying AOL Radio as a leader in delivering superior
radio experiences."
Slacker CEO Jim Cady, shares his enthusiasm for the new venture. "Both companies bring unique content
and functionality to this new partnership…Aligning our strengths will enable us to expand our reach to greater
opportunities across multiple platforms. We are thrilled to work with AOL RADIO to continue to improve how
music lovers experience radio."
As a Slacker Radio subscriber, I can tell you that the service is very affordable and efficient, so if the new AOL
Radio service is anything like Slacker’s service it’s destined for success.